Pay Per Click Management

Written by Liza Hartung
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You'll find that your business won't go very far without a fair amount of marketing. One marketing technique that is quite popular is called pay-per-click. You sign up with a search engine and give them keywords relating to your site. When people do a search, your site is likely to come up. You only pay the company when someone clicks on your link.

One of the most popular PPC campaigns is Google's AdWords. However, if you sign up on your own, you might find yourself a little frustrated. You can read plenty of testimonies stating that people were quite unhappy because their sites never popped up. Don't let this discourage you. PPC, or a sponsored link, is one of the fastest growing ways to market your website.

Getting Help

In order to make the most of it, however, people are realizing that they need an expert. There are so many in and outs and tricks to getting PPC to really work for you that you need someone who knows it backwards and forwards. Luckily, there are plenty of online experts willing to help out and hopefully take your traffic to new levels. This is usually done for a flat monthly rate not exceeding $70.

Google's AdWords lists your site with all Google engines, AOL, Lycos, Ask Jeeves and a few others. If you go with Overture for your PPC, you'll be listed with Yahoo, MSN, AltaVista, Excite and others. If you choose to work with an expert, he or she will likely get you listed with both in order to take full advantage of all the search engines.


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