Ppc Advertising

Written by Liza Hartung
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If you currently have a website and have never heard of PPC advertising, I encourage you to read on. This is one of the most effective ways to promote your site. You may have been wondering why you haven't been getting purchases from your site. You may have thought that getting a website was a surefire way to boost business. It is, if you know proper marketing techniques.

PPC stands for pay-per-click. Perhaps the most well known version of PPC advertising is Google's AdWords. This is where you choose a few keywords relating to your site from a list given to you by Google. When people put in these words when doing a search, the likelihood that your site will come up is raised. As you will notice, the keywords will have a price attached to them.

Click and Pay

This price is how much it is going to cost you every time someone clicks on your site. If no one clicks, you don't have to pay. However, you will also probably notice that the best keywords are more expensive. For instance, if you have a site selling camera equipment, you'll pay more per click on the phrase "camera equipment" than you would for something like "Canon zoom lenses."

This is because more people are likely to put the first than the second. There are ways to make AdWords effective with a low budget, though. However, since AdWords is quite intricate, you will need to consult specialists. In addition, you can hire an expert to take care of all your internet marketing if you only want to have to deal with one point of contact.


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