Ppc Campaigns

Written by Liza Hartung
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PPC is becoming an increasingly popular way to advertise your website or small business. Whether you are selling a product or just want people to know about your informative site, you will need to make sure that people have the opportunity to click on it. PPC, or pay-per-click, offers that. You pay a search engine to register your site and keywords relating to your site. When people enter those words, your site pops up. You only pay when someone clicks on your link.

However, in order to maximize traffic, you need to be paying for the right keyphrases. Ones that are most commonly entered will cost more, so it can help to work with a professional to determine the best course. An internet marketing firm can manage your PPC campaign and track your sales.

You'll first need to come up with a plan. Know what your website will focus on and who will be the target audience. You'll want to write some copy explaining your product or service. Where applicable, think about adding photos, sound or short movies. You'll then need to register your domain name. This is the actual name of the site such as www.google.com. Whoever you register with will also let you know if that name is already taken.

Once that's done, you'll need a host site. This allows your site to be available online at all times. Registering your domain name costs less than $10 a year. Hosting your site will cost anywhere from $10 to $30 a month. Once you're all set, you might want to think about hiring someone to help design your site and make it look professional.

Turning Visitors into Customers

When you have people visiting your site, you want to ensure that as many people as possible will make a purchase. If you are working with shopping carts, be sure that you have the most up-to-date software. It will get rid of needless and repetitive steps that the old software has. In addition, make it simple for people to get from the product to the check-out.


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