Search Engine Advertising

Written by Liza Hartung
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When it comes to making sure that your website is made available to click on, you'll definitely want to look into search engine advertising. Unless someone knows of a specific website offering the product or service he or she is looking for, he or she will use a search engine. People use Google, AltaVista, Excite and a whole host of other search engines to find what they want.

There is a good chance that you will eventually become automatically listed with some of these search engines. Many of them are crawlers. They send out "spiders" across the Internet to gather information all the time about as many sites as possible. When the spider reads a site, it takes note of which words are used the most. It will look at the Meta tag, titles, subtitles and first lines of the page.

Each search engine will take different things into account. One might focus on the number of times a word is mentioned, while another might focus on whether the word is in italics, bold or a large font. You might want to consider signing up with an internet marketing company to take care of most of your marketing needs. If you aren't familiar with marketing, particularly internet marketing and search engine optimization, this is probably a good option to investigate. These companies will list your site with various search engines, usually for a flat monthly fee.

Working with a Company

Most of the time, they will submit your site once a month so that it stays in good rotation. There are a lot of conveniences that go along with this service. You can change and update your site at any time and the company will change with you. You can fix your site name, keywords or the description without any hassles. In addition, you should get a report on all the search engines and directories that your site is being added to.


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