Search Engine Registration

Written by Liza Hartung
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We are all familiar with traditional marketing techniques. We pass billboards every day. We see commercials and advertisements in the local paper and in magazines. We hear ads on the radio. However, what about advertising online? You can certainly use these traditional methods to advertise a website, but don't you think it would be smart to market your site right where it is, on the Internet?

When people are looking for something online, the likelihood that they will use a website that was advertised with traditional methods is slim. Even if they do, they will also likely want to look for a few other sites offering the same product or service in order to compare. Most people will automatically log on to their favorite search engine. This could be Yahoo, Excite, Ask Jeeves, AltaVista or something else.

Taking Responsibility

As a website owner, you need to understand a little about search engines. First, all of them have different rules when it comes to ranking sites after a search is performed. This is why you'll get different results with different engines. In order to make your site as visible as possible, you will want to find a way to list with as many of them as possible.

One very effective way to do this is to sign up with an online marketing company. Look around and find one that you feel will do the most for you. Look for excellent customer service. Some of these companies will assign just one assistant to you so that he or she is familiar with all aspects of your account at all times. You want someone monitoring the action of your site and updating it when necessary.


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