Search Engine Visibility

Written by Liza Hartung
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The Internet is fast becoming a small business owner's dream. It's requires an relatively low cost to get started and you can run the whole thing right out of your home. In order to start a website, you will first need to come up with a plan. You should know who you are targeting, what you are offering and why. While you do that, start thinking about things like sound and pictures to help make your site more visually appealing.

You will then need to register your domain name. This is the actual name of the site that people will type in order to get there, such as It now costs less than $10 a year to register. Hosting is the next step in securing your site. This is a site that will "host" yours to make sure that it's open and functioning properly 24 hours a day, seven days a week.

If you ever have problems with people viewing or navigating your site, you'll contact your host site. It costs anywhere from $5 to $30 a month to host your site. Once that's done, you can now concentrate on designing your site. If you don't know what you're doing, it's best to get a designer. Remember you will be competing with hundreds of other sites. Yours needs to look professional.


The final step is to promote your website. The quickest way to do this is to get registered with search engines. You can also opt for sponsored links. These are the ones that pop up on the right hand side when you conduct a search with Google or Yahoo. If marketing is completely foreign to you, there are many online companies devoted to taking over all of your marketing so you can focus on your product; some are remarkably affordable, at around $100 per month.

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