Web Site Promotion

Written by Liza Hartung
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A lot of people don't realize how important marketing is to a website. There are millions of websites out there. How are you going to make it so that people visit yours? Sure, you can hand out business cards, mail brochures and put up flyers, but couldn't you do that without the site? The point of a website is so that you can reach potential customers beyond your local community.

The Internet, in short, is a dream come true for people who own small businesses. It's a way to get to everyone. However, you have to make it so that people are aware of your site. You can do this a number of ways. In fact, there are plenty of books that you can get that will detail many marketing strategies. When you want to get off the ground as fast as possible, though, reading an entire book may not be on your agenda.

Online Marketing Companies

There are many companies online that specialize in promoting your site. Once you sign up with them, they will do a number of things, including search engine submission and sponsored listings. The main way that people will find out about your site is through search engines. Therefore, you need to make it so that your site is one of the top few to pop up. If your site comes up 100 on the list, it's not likely that anyone will see it.

With these online marketing companies, you will find that many of them charge monthly flat rates. For this, some will submit you each month to the biggest search engines such as Yahoo, MSN, InfoSpace, AltaVista and more. In addition, you should also get a detailed report of all the directories that your site was submitted to. This allows you to keep track of how well things are working.


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