San Francisco Mortgage Lenders

Written by Tara Peris
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San Francisco mortgage lenders must compete vigorously for business these days. This competition creates a favorable climate for consumers, allowing them to shop around for the best rates available. Work the system to your advantage and there's no reason for that dream home to remain out of reach.

The complexities of the California real estate market are well known. As the world's fifth largest economy, California has a thriving, if not labyrinthine housing market. Over the last two decades, a cottage industry of mortgage lenders has sprung up in response to the growing need for financial services.

Working the System

Understandably, this vast network can prove overwhelming for newcomers. However, there is no need to get lost in the system. Rather, you should strive to work it to your advantage. There are countless lenders out there eagerly waiting to compete for your business. Your job is to be a shrewd consumer and to comparison shop with a critical eye.

This comparison shopping starts early on and should continue until you have found a mortgage package with which you can live. Be prepared to get multiple quotes and to pit them against one another. Aggressive negotiating is central to securing the best package available.


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