Specializing in helping your clients buy investment real estate is a great way to increase your business. There are hundreds of people in your area that would like to begin investing in real estate, but don't know where to start. As a loan officer, you can use your knowledge of the lending process to help your clients become successful real estate investors. Your efforts will pay off in higher commissions and repeat business.

Hosting seminars to discuss the basics of real estate investment is one possible way to generate leads for your business. Advertise your seminars at least one month in advance and allow plenty of time to answer participant questions at the end of the event. Prepare a seminar handout for participants that includes your personal contact information in a prominent location.

Topics to Cover During a Real Estate Investment Seminar

Most consumers fail to realize that buying investment real estate is different from purchasing your own home. A successful real estate investment seminar should discuss the differences between default pre-foreclosures, bank-owned REO properties, and real estate auction sales. Seminar attendees may also want to know if it's actually possible to purchase real estate with no down payment.

Real estate investing has received so much media hype that many people believe it's just another "get rich quick" scheme. It's a good idea to allow time in your seminar for a discussion of how real estate investing is different than the stock market and other forms of investment. If you have a good working relationship with a local accountant or attorney, consider asking him or her to offer input on your seminar curriculum.