Platinum Chains

Written by Kimberly Clark
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The phrase "platinum chains" probably conjures up thoughts of rap music videos or hip-hop concerts, primarily because they are frequently referred to in this popular genre. As a result, this type of jewelry has seen a surge in demand, especially amongst the younger consumers. Platinum is luxurious and strong, and catches the light excellently. This might lead some to believe that the desire to wear platinum chains is merely a trend.

Well, the truth of the matter is that platinum has been around for several centuries. In fact, its use dates way back to the ancient civilizations of the Egyptians and Incas. However, it is believed that King Louis XVI of France popularized it when he declared it the only metal truly fit for royalty. When the royals started wearing platinum, its status naturally grew. In America, the material reached its peak popularity in the 1900s. At that time, platinum was the accepted standard for all fine jewelry.

Platinum Paused

However, soon thereafter its use was limited to only that of the military, because of the outbreak of World War II. Since platinum was now off limits to the general public, jewelers had to come up with an alternative material that would still appeal to their customers. Thus, jewelers started crafting their wares out of white gold (which greatly resembles platinum) and what was to become the new standard of fine jewelry, namely yellow gold.

Rediscovering Platinum

Now, decades after the end of World War II, people are rediscovering platinum jewelry. Platinum is a good choice for items like necklaces, bracelets and rings, because it is a very durable material that just happens to be twice as strong as its golden counterpart. The fact that their jewelry will probably last longer without showing any wear is one of the reasons so many people agree to pay the additional cost for a bona fide platinum chain.


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