Happy Meal Toys

Written by Will Baum
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Happy Meal Toys are often the best feature of a McDonald's Happy Meal. Of course the burger and fries are universally loved--but that's just love. Happy Meal Toys invite obsession. People live for the toys contained in their Happy Meals.

For over a quarter of a century, Happy Meals have helped McDonald's lure children and families to the Golden Arches. Happy Meal Toys are must-have items for many children. Parents are powerless to resist the pleas of their toy-hungry tots. Buying a Happy Meal is a small price to pay for a child's silence.

What began as a marketing idea has exploded into a subculture. Toys from Happy Meals are collected by people worldwide. People get so obsessed with their McDonald's toy collection that they will go without eating--even at McDonald's--if it means it will allow them to complete a portion of their Happy Meal collection.

Happy Meal Toys Mark Pop Culture History

It didn't take long for Hollywood to take notice of the Happy Meal. Today, nearly every major family film release is accompanied by a Happy Meal tie-in (or a tie-in with a McDonald's rival). If it's not a Happy Meal, it's not a hit. The Disney-McDonald's partnership has been particularly strong, giving us "Beauty and the Beast" Happy Meals, "Jungle Book" Happy Meals, and "Country Bears" Happy Meals, to name just a few. The Internet is an excellent place to track town Happy Meal collectibles of all kinds.


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