Chopard Watch

Written by Jeremy Horelick
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Like so many other great timepieces, the Chopard watch got its start in the Jura Mountains of Switzerland in the 1860s. Today the company is a part of a select circle of genuine Geneva watchmakers as opposed to those that began their operations elsewhere, then migrated to Switzerland to cash in on the region's prestige. The Chopard is one of the few watches on the market with its own patented movement, the L.U.C., named for the company's founder, Louis-Ulysse Chopard.

The L.U.C. movement found in the company's L.U.C. 1.96 model was built from scratch, an essential fact to the line's history. Many watchmakers buy their movements already made, then process them by fitting them into casings. But the Chopard watch is completely organic, built from the ground up right there in the same Fleurier workshop the company has used for generations.

More About Your Chopard Watch

Today, the Chopard manufacturing plant employs nearly 60 workers and features a whole array of movements--five, to be exact. One of these movements, found in the Tonneau, is the only automatic variety to include a micro-rotor. This distinction has won the Tonneau recognition at the prestigious Basel World Watch and Jewelry Show.

Each year Chopard cranks out some 70,000 watches, each with its own separate movement. Of these, only 5,000 contain the proprietary L.U.C. movement, but that number is on the rise. If you're in the market for a one-of-a-kind watch with the hallmark of great Swiss engineering, but don't want a Rolex or Tissot (or a replica watch, for that matter), a Chopard watch may be one of the most sensible options.


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