Fossil Watches

Written by Sarah Provost
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Fossil watches set the standard for innovative design. The number of styles displayed on their website is staggering, but that's only the beginning. You can customize Fossil watches by combining any of their faces with any strap or band. Choosing among these watches is like eating potato chips--you'll have a hard time limiting yourself to one.

Moving dials are among the innovations created by Fossil watches. Your dial can switch between two presentations, such as alternating a heart print with a solid pink dial or alternating between a college sports logo and a mirror finish. The other kind of moving dial is actually animated, with growing flowers or flickering flames.

Specialty Fossil Watches

There are four specialty collections of Fossil watches for men and women. Two of them, the NCAA and Davis Cup collections, have sports themes. The other two were created by designers Frank Gehry and Philippe Starck. Starck's watches have digital displays integrated with a rubber wristband. Frank Gehry presents a true original in his watch that tells you the time written out in his own handwriting. If the time is 9:40, for instance, the watch face will say "20 till 10." This dial also features a negative/positive display, switching according to available light.

Fossil also has a collection of what they call "tech watches." One is actually a tiny PDA integrated into a watch, comprising a date book, address book, to-do list and memo pad. The other connects to MSN directly to bring messages and up-to-the-minute information on sports, stocks, news and other features from the Web to your wrist.

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