Tissot

Written by Jeremy Horelick
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Since 1853, when Charles-Felicien Tissot and Charles-Emile, his son, teamed up to form Tissot, the brand has come to symbolize the quality craftsmanship so many people think of when they think of Swiss watches. Tissot was begun by the father-son pair in Le Locle, Switzerland, but is now a part of the Swatch Group, the world's largest timepiece producer and distributor. Tissot can be found in over 140 countries around the world.

The mission of Tissot even back then was to create a high-quality watch that was distinctive and yet affordable. Today, the brand is certainly distinctive, thanks in part to several "firsts" for which Tissot is known. These include, among other milestones, the first anti-magnetic watch, the first "rock" watch, and the first "wood" watch.

Tissot in the Sporting World

The Tissot watch is popular in the sporting world for a couple of reasons. One is that the Tissot chronograph is used as the official timekeeper in four different international sports--cycling, ice hockey, fencing, and motorcycling. Moreover, Tissot has been used in landmark sporting events from Davis Cup competition to, more recently, the Asian Games in 2002.

But Tissot is also known for its sponsorship of top athletes. The company's belief in innovation when it comes to watches finds the perfect complement in sports figures who, like Tissot, are constantly striving for improvement. For this reason, Tissot reinvests a share of its profits into the athletes who have faithfully worn their watches over the years.


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