Tissot Watch

Written by Jeremy Horelick
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Look around most international sporting events nowadays, and you're likely to see the Tissot watch in more than a few places. For years, Tissot has been the official timekeeper for several events including cycling and skiing, largely because the brand is renowned for its pin-point precision. But Tissot has also competed more directly through its co-sponsorship of the British Lotus Formula One team in 1979.

This doesn't mean that Tissot is strictly a "sports" watch, however. Even if the spirit of competition continues to inform the company's manufacturing ethos--Tissot is known as a cutting-edge innovator--the Tissot wrist watch is just as popular in the fashion world. The T-Lord model, for example, has a classic elegance meant to suggest a return to traditional values, while the Le Locle is a throwback to the first watches that emerged from that Swiss town, the birthplace of Tissot.

Buying Your Tissot Watch

While most Tissot watch models won't set you back quite as far as, say, a brand new Rolex or Cartier, they still carry a respectable price tag. Instead of paying 600 dollars for a new Tissot at your local store, you can cut your cost in half by shopping online. By cutting out distribution and retail costs, you can find that same $600 watch for under 300 dollars.

And when you buy online you still get the same quality guarantee that you'd get from a jeweler or watch retailer. Tissot backs its products 100 percent when it comes to defective or damaged parts. At the same time, it's important to read the fine print, especially when it comes to sports and dive watches, which are routinely exposed to more abuse than the average wrist watch.

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