Overstock Liquidation

Written by Josh Dodes
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Time was, overstock liquidation often meant fire-sale prices and huge losses for the manufacturer. Thanks to a few innovative overstock companies online, however, that scenario is now a thing of the past. By moving the wholesale surplus market onto the Internet, these top companies have turned yesterday's liabilities into today's sales opportunities.

The problem has never been the lack of a market for overstock merchandise, but rather, finding it in a timely manner. By centralizing the market into one well-organized, efficient virtual warehouse, the best companies out there have now made it easier to find a buyer across the country than it once was to find a buyer across town. And of course, by enlarging the market to such a dramatic extent, buyers and sellers can more easily find just what they need, just when they need it.

Overstock Liquidation at Auction

By employing the online auction model that has proven so successful across the Internet, the top overstock sites enable buyers to bid prices up to the highest value the market will bear -- a value that both buyer and merchant can feel good about. The auction model also allows the these overstock sites to effectively get out of the way. It means that they can provide the perfect marketplace, without the usual interference (or overhead) of a traditional middleman.

In this day and age, there is simply no reason for product to languish on shelves or be sold for far less than it's worth. The chaotic market for overstock liquidation has finally been organized and tamed. Best of all, with your computer screen in front of you, that market has now come directly to you.


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