Web Application Servers

Written by Ivan Gale
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Businesses that operate on the Internet can sometimes get swamped by too many orders in a short period of time. Take the Christmas shopping season, for example. Top web retailers can get millions of orders in the span of one shopping day. Such a crush of electronic commerce can swamp conventional computer infrastructure. If a system loses orders or freezes up, it has the power to seriously threaten the company's business.

One possible solution is to upgrade the computer network. Application servers are seen by information technology managers as a way to handle large demands on their network. Servers can be custom-tailored to address any function, and server makers are acutely aware of the personalized needs of companies doing business or running applications on the Web.

Customizing Server Applications

Server makers can create appropriate software packages to handle any company, whether they sell books, real estate, or antique prints online, or run a portal or other online applications. From there, a web server can handle each step of the transaction, from the click of the "Buy" button all the way to delivery.

Of course, there are many integral in-between steps to make it all happen, such as payment processing, inventory management and delivery tracking. An application server can handle all of this simultaneously. A heavy-duty server can also fulfill other robust applications, like acting as the company's internal backbone by housing the company's internal records. A company that supports hundreds of employees has a lot of computer demands and will most likely want to invest in adequate server technology. A smaller company, however, might want to buy a smaller application server or rent server space from a hosting service.


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