Guerilla Marketing

• Sponsorship Marketing
  Sponsorship marketing is a popular ingredient in the alternative media marketing mix. Sponsorship marketing can increase sales opportunities and is easily measured. Sponsorship is an investment by a c....
• Measure Market Reach
  To measure market reach, avoid things that can't be measured. So-called image ads might be funny or entertaining, but you can't measure their impact on sales. So include things in your campaign such ....
• Sponsorship Activation
  Sponsorship activation transforms your sponsorship opportunity into an integrated marketing program of its own. There's no reason to be satisfied with a generic package of benefits when you can build ....
• guerilla marketing
  Guerilla marketing solves the marketing problem for many small business owners. Typically, marketing is seen as a costly and time-consuming process which many business owners know little about. With s....
• Experiential Branding
  Experiential branding is a trademarked term coined by McCann-Erickson worldwide. The customer experience has a greater impact on brand perception than other forms of marketing and advertising. Therefo....
• Target Market Advertising
  Traditional target market advertising involves market research design to identify a market, followed by advertising in places where your audience will see or hear it. Guerrillas, however, take a diffe....
• On-site Activation
  On-site activation of sponsorships engages audiences better than traditional methods by making them part of the event. As more and more companies support public events, they are realizing that with ma....
• Guerilla Marketing Tactics
  Guerilla marketing tactics have changed drastically over the last 20 years. Do you want someone in charge of your marketing who is still using old, tired, traditional marketing strategies? As marketi....
• Mobile Marketing Campaigns
  Mobile marketing campaigns are more cost-effective than traditional below-the-line print advertising campaigns, as material costs are not an issue with the former. This allows for more personal commun....
• Target Market Demographics
  Target market demographics vary from business to business and each company should define its own demographics. Start by looking at your top markets and do an in-depth analysis of each one. What do the....