Advertising

  • Target And Response
    Target and response is the foundation of advertising. Traditional advertising strategies have followed this foundation for generations, but it wasn't until the advent of direct response advertising th....
  • Free DVD Players
    Free DVD players offered on the Internet are becoming more and more common. At first glance, an offer of a DVD player at no charge seems too good to be true. After all, aren't DVDs the height of hom....
  • Free Toys
    Free toys make both kids and parents happy. New toys are a great way to keep a toddler entertained for hours. Such toys provide not only fun for a child but a bit of peace for a parent. While a lit....
  • Pay Per Directed Call Advertising
    The newest development in directory marketing comes in the form of "pay per directed call" advertising. Unlike so many other advertising approaches, this cost-effective strategy ensures that you get ....
  • Yellow Page Ad Design
    Yellow Page ad design is not as simple as it looks. Effective wording and imaging make the difference between a great ad and one that is easily overlooked. You want to put your money towards a campaig....
  • Targeted Local Advertising
    Recent market research suggests that consumers respond best to targeted local advertising. With this in mind, it may make more sense to devote advertising dollars to a campaign that focuses on your i....
  • Marketing Agency
    Speaking from personal experience, I can tell you that contracting with an outside marketing agency to handle all your marketing requirements is an excellent idea for small to mid sized companies. Lar....
  • Telamerica
    Telamerica is a media company specializing in direct response marketing. You've probably heard a lot about direct response marketing, but you might not be sure exactly what it is. I'll help you unders....
  • Free Phones
    Free phones have really revolutionized the way that people communicate. Many a person has tried cellular service simply because there was no charge for the handset. This is a long-standing marketing....
  • Free Credit Cards
    Free credit cards certainly rank among the best deals around. When most of us think of credit cards, we rarely come up with the term "free"--we're too busy contemplating our balances and payments. F....